Secretary Office for Architecture,
logotype and identity, 2018
Logotype and stationery design for Stockholm based architecture practice SECRETARY.
In the tradition of pure information, this graphic identity is text heavy, with no styled hierarchy but instead using space and alignment to separate and highlight information. Sophistication and vulagarity are explored through the mixture of colour paper stocks and block foil colours that give the collateral materiality. Semi-transparent and opaque hot block foils in matt and gloss are applied to the letterhead and business card paper stocks in different combinations.
Logotype and stationery design for Stockholm based architecture practice SECRETARY.
In the tradition of pure information, this graphic identity is text heavy, with no styled hierarchy but instead using space and alignment to separate and highlight information. Sophistication and vulagarity are explored through the mixture of colour paper stocks and block foil colours that give the collateral materiality. Semi-transparent and opaque hot block foils in matt and gloss are applied to the letterhead and business card paper stocks in different combinations.
Business cards, 2018,
duplex and block foil, 9.0 × 6.0 cm, ed: 1,200
